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    Blog — pensacola beach

    Black Friday & Small Business Saturday sale!

    Black Friday & Small Business Saturday sale!

    Black Friday
    And small business Saturday only!!
    50% off all board shorts
    30% off all walk shorts
    50% ladies swim
    25% off tshirts
    30% off SS wovens 
    25% off footwear
    25% sunglasses and watches
    15% off all winter wear
    20% off all dresses
    Free Surf Santa tee when you spend a $100 or more.
    $10 innerlight bucks for every $50 gift card. 

    winter solstice

    winter solstice

    Winter is beginning to fill in and the shop is warming up! Drop by and see us! 

    Fall Vibes

    Fall Vibes

    Fall is in the air and we've got new threads dropping in! 

    Stay Salty Season! RWU Episode 18 Storm Edition

    Stay Salty Season! RWU Episode 18 Storm Edition

    After having one of the flattest summers we've seen on the Gulf Coast, the swells finally started showing up from the first storm. Tropical Storm Gordon came a brewing sending us plentiful days of waves. Filmed by Michael Guybrush // Witt Cover photo by Alex Dantin

    Abigail Spencer autograph signing

    Abigail Spencer autograph signing
    NBC Timeless star actress Abigail Spencer will be coming to the shop for a autograph signing on Saturday September 1st at 5:30 pm at our Downtown Pensacola Location!

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